Sunday, March 13, 2011

Measuring the ROI of your social media efforts - USATODAY.com

Measuring the ROI of your social media efforts - USATODAY.com


Q: Like so many small business people these days I suppose, I am getting my feet wet with social media. I have a Facebook account and am getting involved inLinkedIn which I like a lot. That all said, I am not sure it is worth all of the effort. How can I tell? — Jan

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By Steve Strauss

  • By Nicholas Kamm, AFP/Getty Images file

By Nicholas Kamm, AFP/Getty Images file

A: This is such an important question for all sorts of reasons. For one, many people find themselves .......

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