B2-Believe: Targeting Decision Makers Using #LinkedIn - Search Engine Watch (SEW)

B2-Believe: Targeting Decision Makers Using #LinkedIn - Search Engine Watch (SEW)

From industrial welding supplies to time tracking software, the holy grail of paid B2B advertising is the ability to target decision makers by their job title. Some early-adopter businesses embrace these new targeting capabilities; others remain leery.

One thing's for sure: with so many people active in social media there's bound to be an overlap between social sites and the folks who search for things on Google and Bing.

What are the Implications of Targeting "Off Duty" B2B Users?

Many B2B products and services require more than one touch to sell. Knowing that, social channels (e.g., LinkedIn and Facebook) present wonderful opportunities to serve tens of millions of branding impressions directly to business customers. This can act as a fantastic introduction to who you are and what you sell -- especially if you don't sell at all.

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B2-Believe: Targeting Decision Makers Using #LinkedIn - Search Engine Watch (SEW)